Like you, we've spent a good few hours faffing around with trendy social networking tools. Some we could figure out and others, like Booboo, caused a few more issues.
You agree that there's some merit to be found in most of them. Twitter's got a certain handiness for those that need to let the masses know what they're up to. We use it and we love it.
Newsletters are another tool that you may write from time to time but don't think do anything. You'd be wrong. Perhaps you don't even think they're a tool. Weblogs are the same; this month we were shocked to find a customer writing nonsense on his, just because someone said it was a good idea. If you're going to write them, keep them relevant please.
But Facebook's where we draw the line. Who in their right mind wants to be friends with an estate agent? We found one today, actively promoting their facebook profile. They had 74 'friends'. Having 74 friends does not make you cool. Do you care what an estate agent is up to on a daily basis? Certainly, we'll never buy a house from this man. The truth is, there are very few businesses that truly have a tribe following them...
Before you start using these tools, get some advise before you go live. If perhaps you run a surf shack in Newquay, you'll find few people interested in what you do. However, if you're in the business of mending the bearings on computer fans, perhaps your best route is to pick your marketing tools a little more carefully.
We can help you define your business tools. Just call before you start.
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